Athletic shoe brand New Balance has partnered with Arnold Worldwide for a series of viral videos that challenge Nike head-to-head for “lightest in class” status.
It’s all part of the “Let’s Make Excellent Happen” campaign featuring the REVlite designed New Balance 890 shoes.
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he realized the immense power of advertising for the first time. Today, David is a writer, brand strategist and creative director in Austin, Texas.