Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored.
Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, “Sound familiar?” The title of the chapter is “Markets Are Conversations,” and without a doubt much of what we’re working on is the application of the ideals, set down by Searls, Weinberger, and company.
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Here’s some interesting backlash, wherein one brave blogger fights against the sweeping pronouncements and generalizations other bloggers sometimes make.