John January of Sullivan Higdon + Sink tried his best to have an ad free holiday weekend, but it didn’t work out exactly as planned. On his way to and from a relaxing weekend of pontoon boating on a rock-bottom lake, January observed the following:
-Both churches and Adult-oriented merchants believe strongly in the power of outdoor advertising. Outdoor companies are laughing all the way to the bank.
-Most professional copywriters still use too many words in outdoor (myself included). One exception (from Keystone Light) that made me smile: “Without beer, camping is just sleeping outside.” Cheers to you, anonymous copywriter.
-Either the executives at DQ are nice people or they’re just tired of suing every small-town soft-serve joint that infringes on them out of existence. Observed on the trip: Dairy King, Dairy Creme, Dairy Crest, Dairy Royale (and not with cheese).
-My wife cannot pass an outlet of the Kum & Go chain of convenience stores without a small giggle. As far as I’m concerned, that’s great marketing.
About David Burn
