The Creative Mind Has No Off Switch

John January of Sullivan Higdon + Sink tried his best to have an ad free holiday weekend, but it didn’t work out exactly as planned. On his way to and from a relaxing weekend of pontoon boating on a rock-bottom lake, January observed the following:

-Both churches and Adult-oriented merchants believe strongly in the power of outdoor advertising. Outdoor companies are laughing all the way to the bank.
-Most professional copywriters still use too many words in outdoor (myself included). One exception (from Keystone Light) that made me smile: “Without beer, camping is just sleeping outside.” Cheers to you, anonymous copywriter.
-Either the executives at DQ are nice people or they’re just tired of suing every small-town soft-serve joint that infringes on them out of existence. Observed on the trip: Dairy King, Dairy Creme, Dairy Crest, Dairy Royale (and not with cheese).
-My wife cannot pass an outlet of the Kum & Go chain of convenience stores without a small giggle. As far as I’m concerned, that’s great marketing.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.