The Commercial Web Is Awash In Ultra Light Interactivity

McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom.
What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course.
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By the way, an axiom is a proposition that is not proved but considered to be self-evident.
[via Brandfeak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.