The Broadsheet Goeth Into The Good Night

According to USA Today, The Wall Street Journal is tightening its belt.

The new design will shave three inches from the width of the paper, the equivalent of about one column. The new front page will have five columns instead of six, with the “What’s News” summary of the previous day’s news flush to the left side of the paper.
Moving to a more standard width of 12 inches, the width of USA TODAY, will save Dow Jones (DJ), the newspaper’s publisher, about $18 million a year and also allow the paper to be printed in more locations, making it easier to produce and deliver more widely.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.