The Bread Is Like Sawdust

Jim Coudal does not like’s pseudo-viral, a video the agency used to pitch the Subway account. Instead of whining about it, he made his own mockumentary, in response.
Adfreak posted the vid two days ago and they now have 67 comments on their post. Seems lots of people want to weigh in on this feeble attempt to be cool and different. And viral. It’s all about being viral. If you’re not viral today, you’re livin’ in Nowheresville.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.