Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled.
It’s a new kind of post-Earth utopianism. It’s also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for French natural gas provider, GRDF.
What if you’re an idealist who still believes in the future of our planet?
What if you just can’t relate to “Rocket Man”?
Today, there are solutions for preserving the environment and GRDF is producing one of them: “Green Gas,” renewable energy produced locally from organic waste.
According to GRDF’s website, by reducing greenhouse gases, improving waste management, preserving soil quality and water tables, and creating jobs, biomethane plays a key role in the development of the local circular economy where waste is converted into renewable resources.
Produced from waste from the agri-food industry and the restaurant and catering sectors, and from household and agricultural waste, biomethane is a refined biogas with properties identical to natural gas.
Filmed by British director Nima Nourizadeh, “The Farewell Party” helps to position Green Gas as a practical solution for a non-apocalyptic future on Earth.
Founded in 2012 by Jean-Patrick Chiquiar, Gilles Fichteberg, and Jean-François Sacco, ROSAPARK is an ambitious new agency that knows how to build strong and dynamic brands in a world that’s always on the move.
GRDF, France’s main natural gas distribution system operator, distributes natural gas to more than 11 million customers every day. GRDF designs, builds, operates, maintains and develops the largest distribution network in Europe (200,715 km) in more than 9,500 municipalities.