The Perfect Gift For Any Art Director

In New York’s Hudson River Valley, craftsman and author David Rees still practices the age-old art of manual pencil sharpening.

According to his web site, the artisanal service is perfect for artists, writers, and standardized test takers. Shipped with their shavings and a “certificate of sharpening,” these extra-sharp pencils make wonderful gifts.

Sure, it sounds like a Portlandia skit, but it’s not. Rees actually sharpens pencils for $20 per order.

“America has an amazing, storied history in the pencil,” Rees says. His brand of choice? American-made General’s Semi-Hex.

“They’re so ubiquitous we almost never think about them anymore. But I always make this point: If you consider the pencil as an engineered device–an engineered communication tool–in terms of efficiency, simplicity, and elegance, it like, smokes the iPad.”

Via: Inc.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.