Talkin’ The Smart Guy Talk

“Content v. Audience: What Actually Matters for Advertisers?” was a panel held at Business Insider’s Ignition Conference last week.
I have little idea what these gentlemen are talking about, but it sounds important.

Just for fun, I thought to collect some of the buzzwords used by the panelists: KPIs, the point of conversion, overall lifetime value, brand lift, the tunnel, deep brand engagement, DR focus, social targeting, best audience, real value attribution, search and re-targeting, measured lift and intent, targeted pre-roll and prospect population.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.