Talkin’ The Smart Guy Talk

“Content v. Audience: What Actually Matters for Advertisers?” was a panel held at Business Insider’s Ignition Conference last week.
I have little idea what these gentlemen are talking about, but it sounds important.

Just for fun, I thought to collect some of the buzzwords used by the panelists: KPIs, the point of conversion, overall lifetime value, brand lift, the tunnel, deep brand engagement, DR focus, social targeting, best audience, real value attribution, search and re-targeting, measured lift and intent, targeted pre-roll and prospect population.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.