Talk About A Seat At The Table

Irene Done points to this NY Post story about Miles Nadal–the brazen CEO of agency holding company MDC Partners.

Nadal is calling on his shops to become the private-equity firms of the advertising world by investing in brands or companies – raising outside capital if necessary to get in on the action.
“We’re prepared to put up capital,” Nadal said in an interview after sending a memo to his agency heads that hinted at his strategy. “We want to become the Goldman Sachs of marketing services.”
He cites the case of Burger King, the hamburger chain acquired by buyout firms Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners in 2002. “The next time they buy Burger King, we’d like to be a co-investor.”

For more on Nadal see Adweek’s profile from 2004.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.