Ad Age: Podcasting comes home to the mother ship as Apple and the Sundance Channel announce a deal that will make content from the cable network exclusively available as podcast downloads from the Apple iTunes Web site.
The partnership with Sundance gives iTunes one of its first exclusive podcast partners and inches Apple’s iTunes operations — originally created as a music distribution hub — toward becoming a broader, radio-like media entity.
Apple CEO Steve Jobs said the new iTunes will make it easier for audiences to create and distribute digital recordings, with a directory of podcasts, a registry for podcast creators and an editorial service that identifies the best podcasts. He also didn
