Sundance Content To Go

Ad Age: Podcasting comes home to the mother ship as Apple and the Sundance Channel announce a deal that will make content from the cable network exclusively available as podcast downloads from the Apple iTunes Web site.
The partnership with Sundance gives iTunes one of its first exclusive podcast partners and inches Apple’s iTunes operations — originally created as a music distribution hub — toward becoming a broader, radio-like media entity.
Apple CEO Steve Jobs said the new iTunes will make it easier for audiences to create and distribute digital recordings, with a directory of podcasts, a registry for podcast creators and an editorial service that identifies the best podcasts. He also didn



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.