Subliminal? Not If You’re On Their Network.

When Coffee Company in The Netherlands wanted to motivate all the wifi moochers in their midst to actually buy coffee and pastries, they turned to THEY for help. THEY, a new agency formed from the ribs of KesselsKramers and BBDO, came up with a pretty nice media placement idea.
Other lines in the campaign include the questions: HaveYouTriedTheCarrotCake? and BuyCoffeeForCuteGirlOverThere?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.