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St. Luke’s Wants To Be Something You Believe In

BVK’s effort to rebrand St Luke’s Health System in Kansas City has been revealing itself in recent weeks.
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In addition to the outdoor, BVK also created these TV spots for St. Luke’s:

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.