Spotlight On NW Creative: 100th Mariners Commercials


Major League Baseball’s Seattle Mariners have been making a lot of commercials with the help of Seattle agency Copacino+Fujikado.
According to Seattle Times, the series began in 1994 when Lou Piniella played a short-tempered therapist (a real stretch), Randy Johnson was a knife-flinging carnival attraction and Buhner stood behind a microphone as a stand-up comic who left the room quiet and crickets chirping.
Humor was the goal from the very beginning.
“Yeah, and someday we’ll do a funny one,” deadpanned Jim Copacino.
[via Adfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.