Spiels On Wheels

Summer in the city means getting out, having fun, seeing and being seen. So what better time for style-conscious makers of liquid refreshment to do the same? That’s the thinking behind SoBe’s new Try Everything Fleet courtesy of hybrid marketing agency Motive: four retro rides repainted and reimagined to function as the ultimate streetside tasting stations.

Chicago and Denver get El Lagato, a Chevy El Camino-turned-gaming station with retro Atari games on iPads. (If only that came standard.) Portland and Seattle play host to a Dodge Coronet that’s been converted into a mobile Tiki Bar. Beaches around Los Angeles will be visited by an International Scout sporting a fully functional screen print shop and a custom paint job courtesy of LA street artist, Chase. And New York will host a Dodge A100 van outfitted with DJ Academy turntables, iPad kiosks and an interior-mounted big screen. Sure, it’s no Kate Upton staring contest, but fun just the same.  Let the scratching, screen printing and SoBe sampling begin.



About Wade Sturdivant

Currently jumping on the creatives-go-client-side bandwagon as Director of Creative Copy for MGMRI in Las Vegas. Wade’s years of ad agency experience include award-generating stints at DDB, Publicis, The Richards Group and most recently Leo Burnett in Tokyo, Japan. Along the way, he’s shot commercials on four continents, worked with heads of state and U.S. Army four-star generals and met Carrot Top in-person. When he’s not busy thinking up big ideas, you’ll find him at home playing guitar, building guitars and scouring the internet for (duh) more guitars.