Sony’s Got The Directions, So Sing, Sing A Song…

Sony’s Singing in the Car campaign relies on consumers vetted by a contest, not actors, in the following spot to promote the nav-u, a vehicle navigation system.

According to Japan Trends, the nav-u has all the usual map and GPS functions, plus live updates on traffic and congestion. It can also be taken in and out of the vehicle, and has pedestrian and cyclist modes to guide you when you are on the move (but not in a car).”
[via Adverblog]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.