Social Network Marketing Made Possible By Live Audience Technology (Or We’re Gonna Get People To Talk To Each Other For Your Benefit)

from ClickZ News
A new take on the social networking phenomenon hopes to create online communities around specific brands. Outburst, a new marketing unit from digital media and tech firm POPstick, aims to leverage consumers’ natural affinity for brands and allow marketers to communicate with those fans.
Agency veteran Steve Dworin has signed on as president of the business unit. Dworin was formerly vice chairman of EURO RSCG. He earlier led NW Ayer as CEO, and Deutsch/Dworin as president.
POPstick describes its new service as “social network marketing.” It offers an online dashboard through which brand loyalists can meet and share their enthusiasm for a given product or service. As with social networking services like Friendster, Orkut and LinkedIn , Outburst lets users create personalized profiles through which they interact with others. The new company has not yet announced any clients.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.