So Shall It Be

“Nobody wants another social network right now,” said Brian Solis, an analyst at social-media advisory firm Altimeter Group.

The numbers back up Solis’ claim. According to a recent comScore report, visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the same period.

Stating the obvious, The Wall Street Journal says, “it turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc. Be that as it may, Forbes reports that Google isn’t sweating the details.

“Google thinks about the service not as a site but as a deepening of its relationship to billions of existing users who are already committed to Google’s services,” it said in a statement after the comScore numbers were released – and, “by this measure, engagement is already enormous.”

Actually, the deep integration with the Google tools we do use, like Gmail, makes comScore’s numbers even worse. If Facebook was built in to Gmail’s user interface, on the other hand, people would celebrate in the streets.

Forbes also points to a new social search site from Microsoft — — unknown to me, until now.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.