Smells Like Teen Profit

PR Newswire: Martina Butler may soon be the envy of her peers. This cutting-edge 15 year-old has secured corporate sponsorship of a weekly podcast where she discusses her favorite music and interviews celebrities.
In the first partnership of its kind, MobileCast Media, Inc., a planning, production and mobile media buying organization, has arranged for Nature’s Cure, a top brand of innovative acne treatments, to sponsor Emo Girl Talk, a podcast hosted by Martina Butler.
“I hope that my success paves the way for more teens to have their voices heard and that more companies will recognize us as an important consumer force,” says Martina Butler. The podcast features the life and times of a 15 year-old Emo girl. Emo music has a large teen following and is used to describe a genre of alternative rock with emotionally-charged lyrics. The podcast is downloadable at Emo Girl Talk.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.