from Forbes: Branded products have long been a strong draw in college stores, where they represent 10% of sales to identity-seeking students and nostalgic alums. But recently other consumers are buying into college brands as well. “Here’s what I think is interesting,” says Find/SVP analyst Kate Pennell, “foreign tourists are now snapping up college logos the way Americans go for Herm
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
