Smells Like School Spirit

from Forbes: Branded products have long been a strong draw in college stores, where they represent 10% of sales to identity-seeking students and nostalgic alums. But recently other consumers are buying into college brands as well. “Here’s what I think is interesting,” says Find/SVP analyst Kate Pennell, “foreign tourists are now snapping up college logos the way Americans go for Herm

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.