Siegel for CEO

Rich Siegel, freelance copywriter and author of Tuesdays With Mantu, My Adventures With a Nigerian Con Artist, wants to run Morgan Stanley.
Instead of sending his appeal directly to Mama Morgan, he’s making creative use of an Adweek column instead.

A cursory glance of my CV will reveal that I have little or no experience in the financial arena. Indeed, I have spent the last 25 years of my career as a creative director and copywriter in the advertising industry, including 11 years at TBWA\Chiat\Day. My work has been responsible for generating millions and millions of dollars in higher sales, greater market share and increased brand awareness. I would cite specific numbers, but frankly I don’t know them. Numbers tend to bore me. During pitches, when the media and account people start discussing P&Ls, frequency rates and ROI, I will often start texting friends at other ad agencies, or play games on my iPhone.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.