Shovels Full of Pennies Is Pure Currency for Office Max

Vinny Warren and his cohorts at The Escape Pod know how to work a good thing. Here they are workin’ it some more, and just in time for “Back to School.”

Warren says, “We went back to New York with our flame-haired penny prankster to buy more stuff with pennies. This time we went for more high-end items. We rented a mansion on the upper west side of Manhattan and posed as Scottish royalty and Texas oil billionaires and had vendors come to us with their wares. And then attempted to pay for them with pennies.”
The spots (which really deliver on one key message–that Office Max is affordable) are directed by Justin Reardon of Anonymous Content. There are TV, radio and banner executions, in addition to the vids available at the brand’s PennyPranks page on YouTube.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.