This is spec creative from Sharpe Blackmore/Toronto that the client–Steam Whistle Brewing–bought with beer and is now paying to run on CBC.
Most spec creative stories get no where near a happy ending like this, so my hat’s off to all involved.
By David Burn
This is spec creative from Sharpe Blackmore/Toronto that the client–Steam Whistle Brewing–bought with beer and is now paying to run on CBC.
Most spec creative stories get no where near a happy ending like this, so my hat’s off to all involved.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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