“Sev” Buys Start Time At The Cell

USA Today looks at a Texas-based convenience store’s wishful thinking.

The Chicago White Sox have agreed to start weeknight home games at 7:11 p.m. under a sponsorship deal struck with the convenience store chain known for its Slurpee frozen drinks, the team announced Wednesday.
White Sox spokesman Scott Reifert would not disclose the value of the three-year deal with Dallas-based 7-Eleven Inc., but he said the revenue it generates will probably be reinvested in the team or its ballpark.
The new start time does not represent a drastic change since many weeknight games at U.S. Cellular Field currently start at 7:07 p.m., Reifert said.
Margaret Chabris, a spokeswoman 7-Eleven, said, “Every time the media announces the game’s start time it will be a gentle reminder of our sponsorship.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.