Ad makers are mirror makers but our mirrors are made to reflect the dreamy you. And the dreamy you looks great in jeans. Here, do you see yourself in this new ‘American portrait’ from Wrangler? Do you see yourself looking good and living free in the brand’s denim?
Wrangler is counting on it. “We continue to draw inspiration from the resilience of those around us, and our new campaign showcases people from all walks of life getting out there and enjoying their ride,” says Holly Wheeler, vice president of global brand marketing at Wrangler.
The new spot was developed in partnership with the brand’s creative agency, YARD NYC, and is narrated by rising country music star and long-time friend of the brand, Orville Peck.
“Heritage brands like Wrangler with an authentic story behind them continue to shape the world around us today,” says international fashion stylist and editor, Heidi Bivens, who styled the campaign.
In other Wrangler news, they hired Georgia May Jagger to model.
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