Second Story Finds Smart Clients In Museums

You know how agencies often find a niche to mine? Well, Portland interactive agency, Second Story, is pulling gold from the museum niche.

multimedia slideshow for New Bedford’s Whaling Museum
The Oregonian did a profile on the shop in July.

Second Story, hardly known in its hometown, exerts national influence with Web sites for the likes of the National Geographic Society and PBS, with displays for the Museum of Modern Art, and with exhibits for the U.S. Holocaust Memorial Museum.
Second Story fuses databases, artifacts, animation, Web technology, video, text and breathtaking graphics into stories that adapt to different learning styles and interests.

Speaking on the pressing need for Second Story’s services, Nik Honeysett, head of administration for the J. Paul Getty Museum in Los Angeles, says museums must draw in the “digital natives,” the generation that has come of age taking Google, gaming and gadgets for granted. “We need to engage them,” Honeysett says, “on their own territory.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.