Have you noticed how lottery advertising is a category dominated by quirky, fun, and creative advertising?
When it comes to the Minnesota Lottery, we’ve been conditioned to expect great things—given the strength of the creative community in Minneapolis.
Let’s take a look at the latest from the Land of Lakes:
This is Periscope’s first brand campaign for the Minnesota Lottery. The campaign’s elements include new brand TV spots, radio, out-of-home elements and media activations.
“The campaign is about opting in for fun experiences, so we wanted media to mimic that mindset,” said Jenna Sundeen, Engagement Strategy Director at Periscope.