Score One For The Commodore

from AdAge: WPP Group’s J. Walter Thompson today said it has named Ty Montague executive vice president and chief creative officer and co-president of its New York office, a move that is meant to infuse the old-line agency with a jolt of nontraditional marketing energy.
Mr. Montague, 41, comes to JWT from independent Wieden & Kennedy, New York, where he was co-executive creative director and was one of the brains behind “Beta-7,” a Blair Witch Project-esque four-month campaign for the Sega ESPN NFL video game.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.