Run Rabbit Run

from Bloomberg: In what may be another sign of consumer fatigue with political correctness, sales of furs–which plunged by a third in the 10 years ending in 1995 amid animal-rights protests–will climb about 15 percent to a record $2.1 billion this year, according to Fernandina Beach, Florida-based research firm Southwick Associates.
“If you are fashion aware, you’d like to have an item with some fur on it this season,” said Lori Wachs, who helps manage about $110 billion at Delaware Investments in Philadelphia, including Federated Department Stores shares.
Neiman Marcus, which caters to people with average annual incomes of about $190,000, posted a 8.4 percent comparable sales gain in November, helped by rising fur sales including $50,000 sable ponchos.
Bloomingdale’s, owned by Federated, is selling $2,000 beaver jackets with fox-fur collars and $500 Andrew Marc down jackets with fur collars.
Less-pricey chains such as Sears are promoting furs and faux furs to last-minute holiday shoppers. Sears said cardigans with fur collars are selling well and J.C. Penney expanded its fur selection to include a $70 rabbit fur poncho.
Thanks to PSFK for the pointer.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.