Run A Small Business? A Great Big One Wants To Cheer You On And Lend You Money

You don’t have to be Ronald Reagan to say It’s Morning Again in America.” You just need a horn player and Crispin Porter & Bogusky on your side.

“While there are certainly people who continue to find the current economy challenging, there are entrepreneurs who are not only thriving but also building a road map for future growth,” says Julie Fajgenbaum, vice president at American Express OPEN.
OPEN–the small business division of the financial services compan–does more than offer corporate credit cards and motivate people with feel good TV. The company publishes OPEN Forum, a site I find myself turning to regularly these days for its practical articles on search marketing and a host of other pertinent topics. Additionally, OPEN can help process a member company’s online payments, help them find insurance, manage their search campaigns and so on.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.