Rubel’s Rules

Steve Rubel of Micropersuasion has given marketers a new list of Commandments, based on how he sees the rise of participatory media forever altering the playing field.

Here are the 10 commandments for public relations professionals as I see them in the Golden Era of Participation

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.