• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Ad People
  • Featured Creative
  • Political Advertising
  • Content
  • Social Media
  • Media Trends
  • Contact

Rollin’ With The Changes

February 7, 2006 By David Burn

Jennifer Rice: One of my favorite posts over the past two years is titled Blogging and the Singularity. If you’re not familiar with the Singularity, it’s the point when societal, scientific and economic change is so fast we cannot imagine what will happen from our present perspective. The idea is based on the premise that the rate of change is exponential, not linear; the rate of change in the past is a snail’s pace compared to what we’ll see in the next 10, 20, 50 years.
Humans don’t like change. We hunker down in our comfort zones and don’t see change until it hits us over the head… and at that point it’s usually too late. I just finished reading Seeing What’s Next: How Theories of Innovation Predict Industry Change by Clayton Christensen. If you’ve never read anything by Clayton, I encourage you to do so. (He also wrote The Innovator’s Dilemma and The Innovator’s Solution.) His fundamental premise on industry disruption is one that, IMHO, every business person should be familiar with.
How current are you with fundamental consumer and technology trends? With the tenets of the grassroots economy such as co-creation, transparency and customer/employee empowerment? With the opportunities among underserved or unserved customers that cry out for disruptive innovation?
None of us should be in any business but the change business. We must not only keep up with the facts of change, but also (and perhaps more importantly) release our death-grip on the way things are right now. It’s completely futile. Is your business structured for flexibility and change? Are you?

Related

Comments

comments

Filed Under: Management Theory

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

Breaking News

  • Beautiful Posters for Puppies April 26, 2018
  • Hippos Don’t Ice Skate April 25, 2018
  • Spotify’s In-House Creative Team Is Raising The High-Bar April 21, 2018
  • Hot Desert, Cold Brew April 18, 2018
  • Frustrated Fido? Walk It Out With Rover April 14, 2018
  • What Marketers Can Learn from Hootsuite Academy April 12, 2018
  • Minute Maid Questions What Good Is, Decides, “this is GOOD” April 11, 2018
  • Are You Open to the Massive Business Opportunities in EQ? April 10, 2018
  • My Y Story: A Star-Studded Original Content Series by the Y April 8, 2018

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Navigate by Topic

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSS

Inkl Up!

Help support Adpulp with financial contributions on a per-post basis. Sign up for @Inkl today.

Footer

Translate

What People Are Reading

  • Hippos Don't Ice Skate
    Hippos Don't Ice Skate
  • Beautiful Posters for Puppies
    Beautiful Posters for Puppies
  • Spotify's In-House Creative Team Is Raising The High-Bar
    Spotify's In-House Creative Team Is Raising The High-Bar
  • Automated Writing Will Either Replace Us Or Push Us To Do Better
    Automated Writing Will Either Replace Us Or Push Us To Do Better
  • War Dragons And Wexley Emerge Victorious At The Seattle ADDYs
    War Dragons And Wexley Emerge Victorious At The Seattle ADDYs

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.