Tug McTighe of American Copywriter likes the new book, Rework, from 37Signals. He says it’s “absolutely the best book on making your business/creativity thrive (that) I’ve read since Seth Godin’s Purple Cow.”
Rethinking What Work Is And How Best To Get It Done
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.