Rather/Cuban Combo To Score Points This Fall

Ad Age reports on Dan Rather’s imminent return to broadcast news, albeit on a satellite channel with a scant 3 million subscribers.

Only three weeks after his bitter break with CBS, Mr. Rather and HDNet announced that he will produce and host a weekly news program, “Dan Rather Reports,” beginning in October.
“As a team player I intend to give Mark and HDNet all of the hard work, loyalty and fearless, high-quality reporting possible,” Mr. Rather said.
Mr. Cuban brushed away questions at the press conference about opposition to Mr. Rather, and whether or not that might make marketers shy away from the new show. “If advertisers don’t see Dan the right way, we’re still going to have the show without advertising,” Mr. Cuban said. “I think it’s important to have integrity in journalism.”

It’s amazing what one can achieve with billions of dollars and a conscience. Rock on, Cuban.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.