Rare Method Comes To America

Rare Method, an Alberta-based interactive agency has its eyes (and hands) on the West. In the first move of a larger regional strategy, the firm acquired Blain Olsen White Gurr, Salt Lake City’s 12-year-old high tech B2B shop (and the agency where I got my start).
“This deal is an important step in our plan to increase our presence in the western United States through strategic acquisitions,” explains Rare Method president Roger Jewett. “Our plan is to develop a network of offices that will include rapidly growing cities such as Salt Lake City, Phoenix, Las Vegas and Denver.”
“Joining Rare Method provides BOWG with a tremendous growth opportunity,” says BOWG Vice President Eric White. “BOWG clients will benefit immediately from this merger by accessing the added interactive marketing strategic skills that Rare Method brings to the table.”
BOWG’s 2006 annual revenue is estimated at $2.9 million. Rare Method’s year-end revenues are estimated to be $9.5 million in Canadian dollars.
BOWG was born from Dahlin Smith White’s rib, the tech agency that once reigned supreme in Salt Lake thanks to the lucrative Intel account. Eric White (of BOWG) is Jon White’s (of DSW) younger brother. Euro RSCG acquired DSW in 1996.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.