Quality Content Is An Investment. Do Us All A Favor, And Invest Wisely.

Velocity Partners in Surrey, England is a B2B Content Marketing specialist. As such, the agency is rightly concerned about what the number of companies eagerly hopping on content bandwagon means. The agency concludes it means we’ll soon be swimming in a deluge of crap.

To make sure you do not contribute to the content problem, Velocity Partners outlines Six Principles of Great Content Brands, which they define as “brands famous for producing intelligent, useful and entertaining content that’s always worth consuming.”

The Six Principles of Great Content Brands are:

  • Be the buyer
  • Be authoritative
  • Be strategic
  • Be prolific
  • Be passionate
  • Be tough on yourself

I’d add one key ingredient missing from Velocity’s recipe: Be human. Which also means be multi-dimensional. While we all have our specialities, and the need to trumpet them, but playing one note over and over–as so many of the notable advisors do–is boring in the extreme.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.