Putting Three Syllables In Dallas

Jim Bob? Yes, Jim Bob. jimbobkrause to be exact. It’s the creation of Dallas ad couple Jim and Candace Krause.
jimbobkrasue.jpg
According to Adweek, former Leo Burnett creative partners Jim Ferguson and Bob Shallcross have reunited and joined the Krauses as partners in the new entity.

Q. How did you hook up with Krause?
Ferguson: I’ve known Jimmy off and on — not professionally, but socially. He’s had Krause & Young [in Dallas] for a long time — it’s a very well-respected creative agency — with Bob Young. I’d always thought, “Man, they did nice work over there.” And then a friend of ours, Mike Rawlings, a former CEO of Tracey Locke when I was at DDB Dallas and [ex-] president of Pizza Hut, he said, “You know what? You and Jimmy would be a good team. He’s an incredible account guy, local businessman, very well respected in Dallas, knows everything in town. You guys should really hook up.”

So, it was a match made at Pizza Hut.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.