Pushing Fashion To The Pod

Karl Lagerfeld is Podcasting. Lagerfeld closed New York’s Fashion Week with a runway show that one didn’t need a ticket to experience.
CORE’s motion design division, COREaudiovisual, created brand-oriented content that was seen by audiences both inside and outside the show’s venue, and produced a video Podcast of the event that was available minutes after the show concluded. According to Apple, this was the first fashion show available for download on the iTunes Music Store, making the Lagerfeld experience available to consumers around the world.
CORE has steadily moved away from its origins as an ad agency to a new business model based on developing innovative and culturally relevant ways to connect consumers with brands.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.