Publicis Casts Its Lure

According to International Herald Tribune, French ad people are not as promiscuous as their cohorts in London and New York. Although, Maurice Lévy, chief executive of Publicis Groupe, is trying to change that.

A round of musical chairs that is reshaping the upper ranks of the French advertising world continued last week when Maurice Lévy, chief executive of Publicis Groupe, named three executives to key positions in Paris.
Two of them, Arthur Sadoun and Valérie Hénaff, were lured to Publicis from a rival agency, TBWA, which is owned by Omnicom Group.
Such raids are not uncommon in advertising hotbeds like London and New York, where executives change employers faster than you can say “Messner Vetere Berger McNamee Schmetterer/Euro RSCG,” which is the kind of agency name that sometimes results from these shifts.
But in Paris, career promiscuity has sometimes been frowned upon. As recently as two years ago, when Publicis poached a separate team away from TBWA, that agency sued, and lawyers have been arguing over the matter ever since.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.