Public Notetaking

What do we “sell” here on AdPulp? Nothing. The content we package, or repurpose, is free for the taking. Thus, our obligation to live by the time-tested “customer is always right” adage is thankfully nonexistent.
Free dailys, weeklies or web sites that are supported by advertising can’t play that game. They’re beholden to their audience, because their numbers allow for a revenue model. We have one corporate sponsor, and that does not a living, nor a business, make.
Jason Kottke said recently that he felt obligated to his audience after taking $39,000 in micropayments, and that he won’t make that mistake again. Like Jason, many of us already have plenty of obligations in life. Thus, we don’t want our blogs to become yet another obligation, or chore. We want them to be fun. If they’re good for our readers too, that’s a bonus.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.