Public Confessions To Arouse Interest In “Big Love”

One needn’t encourage anonymous confessions on the Internet. There are hordes of people ready, willing and able to tell all sorts of things about themselves.
HBO, in its latest promotion for “Big Love,” is taking advantage of this interest in sharing prurient content.
In fact, HBO has a Web of Secrets microsite packed with R-rated consumer generated content, and a Twitter account to boot.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.