Ad Age reports that as part of a product placement deal in Broadway’s Sweet Charity, playwright Neil Simon approved a script change to promote Gran Centenario tequila.
About David Burn
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. One year later, he started writing news for The College Reporter in Lancaster, PA. Today, David is a writer, brand strategist, and creative director in Austin, TX.