New York-based production company 24DP has become a hybrid advertising agency, providing all the services of a large agency without the overhead.
“Careless overspending, creative laziness, and money-throwing-problem-solvers will soon become a thing of the past as we have seen in other industries,” says 24DP CEO Brian Cristiano. “We are confident our agency model is truly revolutionary and will become the future of advertising.”
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Sounds like your typical “full service agency” with the addition of production arm. If this was some big cost saving idea, agencies would have done it years ago.
Btw, they’re in Manhattan, right? Some cost savings.