Pontiac’s Viral & Buzz Tactics Help Make G6 Top Of Mind

from AdAge: In a new version of product placement, the WE Women’s Entertainment network will open each weekly segment of this month’s Cinematherapy show in the front seat a Pontiac G6 sedan.
The car model was recently the subject of massive media coverage after Oprah Winfrey gave a free G6 to each member of the audience of her season-opening show in September.
Mary Kubitskey, advertising manager at Pontiac, said that “with a new product such as G6 we must look for innovative avenues to raise the public’s awareness and get them talking about the car.”
Some Pontiac dealers criticized the carmaker in the weeks after Oprah’s G6 giveaway, saying they didn’t have either any or enough cars in stock to meet demand generated by that deal, according to Automotive News.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.