Polling Ad Execs on Emerging Media

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“Blogs, like podcasting and virtual worlds such as Second Life, offer a passionate niche audience. At the same time, they typically are not suited for repurposed content, and require special attention from marketers to work well as part of a campaign. This is partly why blogs are not considered very effective by most US advertising executives, according to the American Advertising Federation.”
[SOURCE: eMarketer]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.