Playlist: Market research firm Intelliseek reports that iPod users are among the most likely on the Internet to create and spread consumer-generated media. The company also thinks this will increase with the proliferation of Apple’s new video-enabled iPod hardware.
iPod users are twice as likely to have authored a weblog than consumers who don’t have MP3 players, according to Intelliseek’s 2005 Consumer-Generated Media and Behavior Study.
Intelliseek also reports that iPod users are 2.5 times as likely to exchnage text messages on cell phones, three times as likely to take photos with a camera phone, and three times as likely to download video clips and movies to their computer. They’re more likely to own Digital Video Recorders (DVRs), PDAs, digital cameras, laptops and cell phones, too.
The study looked at the habits of 660 online consumers and was conducted in August, 2005. The full study — which focuses on all consumer generated media, not just that which is iPod-related — will be released in November.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.