I had an important talk today with Tom Asacker, a man who’s become a trusted adviser and friend. One of the things we discussed was the lack of marketing ideas and how starved clients are for answers, for tangible examples of what works. It’s Tom’s business to help lead clients to these examples and to help them generate the business nourishing ideas they need to survive.
He said he cherry picks AdPulp for examples to show clients but that he only finds them rarely. I didn’t say that’s because elegant answers to difficult marketing questions are rare, but that’s certainly true.
What the conversation revealed is how different people find value in this site. We are clearly writing for multiple audiences here. Some of the audiences we write for include: agency staff, creative and otherwise; client-side marketers; marketing consultants; students and their professors; and members of the media including other bloggers. Perhaps that’s too broad a scope. Perhaps it’s just right. Naturally, I’m interested to hear from you on this matter.
This is the time to step on the AdPulp gas and that’s what we’re busy doing. We’re looking to break stories that would otherwise go unreported. We want to showcase work that’s award worthy but that will never win at Cannes. And we want to deliver consistent, responsible but biting commentary on an industry that needs help to reach higher and achieve more.
I admit I’ve held back on the bite some because I’ve had conflicts of interest over the past number of years. Like not wanting to say bad things about an agency where I might work someday, or about a client I might work for someday. But I don’t have these conflicts now. I let them go. So watch your ass, it might get bit ;-0
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