Please Glaze Appropriately

According to Marketing Daily, Duncan Hines is using four commercial-quality, YouTube-posted videos produced by Filmaka to drive sales of its new Amazing Glazes line during the holidays.

“We hope that during this fun time of family togetherness, the videos will inspire bakers to channel their inner creativity and have fun with Amazing Glazes — making desserts that will be sure to impress,” said Lora Van Velsor, VP, marketing for Duncan Hines.
Pinnacle Foods Group LLC acquired Duncan Hines in 2004. The company’s numerous brands also include Vlasic Pickles, Log Cabin Syrup, Mrs. Butterworth’s Syrup, Hungry-Man Entrées, Mrs. Paul’s Seafood, Swanson Frozen Meals, Aunt Jemima Frozen Breakfasts, and Armour Canned Meats, among others.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.