Plan On It

Nike brand planner, Russell Davies, has some choice words for those considering a career as a planner.

3. You Need An Enthusiasm For Brands And Communications And Advertising And That.
Yes, lots of your friends think brands suck and are manipulative and are ruining the world. If you think that, then a) you’re mostly wrong and b) you probably shouldn’t be a planner. If you think they’re just trivial in the larger scheme of things, then a) you’re mostly right and b) you probably shouldn’t be a planner.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.