Pissing On The Carpet

Ad Age has an article today on BBDO’s resignation of the Stainmaster carpet account.
Here’s a telling quote from BBDO COO Jeff Mordos: “It has become clear that current management is seeking a level of service that is more consistent with its own economic realities. As such, we have determined it is no longer a viable match for us.”
Translation: Either BBDO has way too much overhead to service the account profitably, or Stainmaster is too cheap and doesn’t want to run the $1 million TV ads that BBDO loves to do.
But now, 2 other Omincom shops are pitching the account. Won’t they have the same problem?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.